The “Graduate to Greatness!” Program is an 8-week awareness campaign designed to decrease the dropout rate for Philadelphia public high school students and to encourage them to graduate.

The campaign theme is “Graduate to Greatness!” with the tagline, “Imagine what you can be.” The creative features notable graduates and current students of Philadelphia public high schools who can inspire today’s students to reach and experience their Graduation Day. This approach not only resonates with the target audience of current high school students, but with other student grades as well. The campaign is also intended to touch civic and government leadership, parents/guardians and the public at large, demonstrating the Districts concern for the success of its students.

A major element of the campaign is an 18” x 32.5” Wall Poster that will be displayed in each school throughout the district. It features 33 prominent graduates along with a message from the superintendent, Dr. Arlene C. Ackerman, Ed. D. Additional elements include billboard showings featuring Jazmine Sullivan and students from the School District along with transit media on bus tails, bus sides, subway interior cards and 2 sheet posters.

For more information about the “Graduate to Greatness!” Program, contact Matthew Beach, President & CEO at Beach Creative Communications – (215) 735.4747 x 113 or mbeach@beachcomm.com